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Influence of online gaming services

16, September 2024

The rise of the internet has transformed many aspects of our daily lives, including how we engage with gaming. Over the past decade, online gaming services have proliferated, offering unprecedented convenience and accessibility. While these services provide entertainment and opportunities for financial gain, they also present significant risks and challenges. Below we explore the influence of online gaming services on individuals and society:

 

Increased Accessibility

One of the most significant impacts of online gaming is the ease with which individuals can access games. With just a smartphone or a computer, players can engage in gaming anytime, anywhere. This unparalleled convenience makes it easier for people to play more frequently and for some, it can increase the likelihood of developing gaming Problems. Traditional barriers such as physical location and operating hours no longer exist, allowing people to engage in gaming activities around the clock. 

 

Variety of Gaming Options

Online platforms offer an extensive variety of gaming options catering to a broad range of tastes and preferences.  From strategy games to fast paced action, social interaction to solo experiences, the sheer volume of choices can be overwhelming. While variety helps attract a diverse audience, it can lead to a tendency for players to jump between different types of games, potentially escalating the risk of developing an addictive behavior. For some, the constant availability of new gaming experiences may deepen engagement, making it intense to disconnect. 

 

Marketing strategies in online gaming services 

Online gaming services use promotional strategies to attract and retain customers. These strategies often include bonuses, free bets, and other incentives to both new and existing users. While such promotions can enhance the gaming experience and encourage participation, they can also contribute to increased gaming activity for some individuals. The frequent exposure to advertisements and special offers can make it challenging for players to resist the urge to engage in gaming, even if they had not planned to do so initially. 

 

Anonymity and Privacy

The anonymity provided by online gaming can be both a benefit and a drawback. On the positive side, it allows individuals to play gaming online without the fear of social stigma. However, this anonymity can also lead to a lack of accountability, making it easier for people to hide their gaming behavior from friends and family. This can delay the recognition of a gaming problem and the seeking of help.


Financial Implications

The financial implications of online gaming can be considerable. The ease in which players can place bets and make transactions using digital payment methods makes it simple to access funds and engage in gaming. However, this convenience can lead to significant financial losses in a short period of time. The constant availability of online gaming can encourage players to spend continuously, which may quickly spiral into debt and financial hardship if not managed carefully. 


Psychological Impact

The psychological impact of online gaming is also noteworthy. The immersive nature of modern gaming platforms, with their advanced graphics and interactive features, can create an environment that is highly engaging and for some, addictive. The instant feedback and rewards provided by many games activate the brain’s reward system, which can reinforce the desire to continue playing. This cycle of immediate gratification can make it challenging for individuals to disengage, potentially leading to elusive gaming behavior. 


While the convenience and variety of online gaming offer significant entertainment value, they also present serious challenges including the risk of developing an addiction, financial hardship, and gasps in regulatory oversight. Addressing these issues requires a collaborative effort from regulators, gaming operations, and individuals to protect vulnerable individuals and reduce the recurrence of harm. Recognizing the potential risks and taking proactive measures can help minimize the negative impact of online gaming on both individuals and society.

 

References: 


Griffiths, M., Parke, A., Wood, R., & Parke, J. (2005). Internet Gaming: An Overview of Psychosocial Impacts. UNLV Gaming and Research Review Journal, 10(1). 

 

https://www.gamingcommission.gov.uk/licensees-and-businesses/guide/digital-advisory-panel-advice-on-the-impact-of-online-platforms-on-gaming

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